Business Catalyst to WordPress migration

We specialise in Business Catalyst to WordPress migration

About Business Catalyst

A short history of the Adobe Business Catalyst platform

Business Catalyst was started in 2004 as a convenient all-in-one hosted (SaaS) solution for building and managing business websites. It features all the necessary tools to manage an online business, including a built-in content management system, a CRM, mailing list, eCommerce, blog, forum, secure zones – and more.

When Business Catalyst was acquired by Adobe Systems in 2009, there were high hopes that it would grow into a serious contender in the crowded CRM market space.

In a nutshell, Adobe didn’t invest the necessary resources and capital into growing the platform and keeping it abreast with the ever changing internet environment. Then in 2018 Adobe announced that Business Catalyst would shut-down on March 26th, 2021.

That’s pretty much the short, sad story about Adobe Business Catalyst.

So, where to from here?

BC websites must be migrated elsewhere before the shut-down

Now that it’s official that Adobe Business Catalyst is being shut-down, every business running their website on the Business Catalyst platform will have to eventually have a migration plan in place.

Whilst this may not be the most delightful news and experience, it is happening.

So, we at Enjin Powerhouse encourage our clients to see this as an opportunity. With Adobe’s lack of investment in their Business Catalyst platform, it has become a dinosaur. The WordPress platform is far superior to Business Catalyst and migrating to WordPress presents an opportunity to re-design and re-engineer your website and online business so as to gain:

  • Better search engine ranking.
  • Faster page-load speeds.
  • Superior content editing tools.
  • Improvements in seriously everything that Business Catalyst had to offer!

Why WordPress is the ideal platform for Business Catalyst migration

There are more than 60 million reasons why ...



WordPress is a website management platform used by more than 60 million websites including the websites of many Fortune 500 companies



WordPress has an extensive library of quality plugins that can never be matched in quantity and quality by proprietary or closed source platforms


market share

WordPress powers over 34% of websites world-wide, including 30% of the top 10 million websites

Over 54,000 plugins make almost anything
everything possible

These extensions make WordPress' functionality limitless and far superior to Business Catalyst

WordPress has every Business Catalyst feature ... plus many more

And there's not a single Business Catalyst feature that WordPress cannot do better

It would be a laborious task explaining every feature that WordPress does better than Business Catalyst, so as an example, let’s use Business Catalyst WebApps and the WordPress equivalent of Custom Fields. Be sure to know the features that WordPress does better than Business Catalyst includes:

  • Website page caching abilities to improve page-load speeds that re not available in Business Catalyst.
  • Your choice of (probably cheaper) website hosting and free SSL Certificates.
  • Content management, let’s be serious, Business Catalyst’s editor is a shocker!
  • As for WebApps, the next section explains briefly just how far WordPress takes his feature.
  • Webforms that are on steroids when using plug-ins like Gravity Forms … including conditional logic which Business Catalyst completely lacked.
  • Even though you upload a single image, you can serve a different variant of that image based on its usage and/or whether it is to a mobile device or not.
  • Blogs, news, forums, media downloads … covered.
  • Customer relationship Management (CRM) even more flexible and advanced.
  • eCommerce is so more advanced … makes Business Catalyst seem quite antiquated.
  • eMail Marketing … simply integrate with the best-of-breed platforms like Mailchimp.
  • User roles, workflows and everything else … yep, superior.

The list of differentiating features between Business Catalyst and WordPress simply goes on and on.

Let's compare Business Catalyst WebApps to WordPress Custom Fields and what that means to you

If you use Business Catalyst WebApps, then WordPress Custom Fields will blow you absolutely away

To be prudent, we will focus on a simple (but important) example to demonstrate just how much WordPress out-performs Business Catalyst.

Business Catalyst WebApps

Extremely limited and two-dimensional

If you’re reading this, I’m assuming you use Business Catalyst WebApps, either as a developer or as an end-user. So, I will try to explain its major limitations in layman’s terms.

  • Business Catalyst offers an extremely limited number of field types. For example, it does not offer a gallery field that provides a simple and intuitive interface for managing a collection of images.
  • And how about oEmbed fields that allow for an easy way to embed videos, tweets, audio, and other content? Nope. Not possible.
  • One-to-many relationships between a primary WebApp and its children WebApps? Well, this requires skill and expertise to accomplish – not considering the complex and inefficient AJAX code that would be required to achieve the front-end display of the information. For example, Business Catalyst does not allow for a developer to easily associate a primary WebApp like a company profile with multiple addresses.
  • Conditional logic between fields is not an option. For example, only if field “A” has a certain value then make field “B” visible and/or mandatory.

The list of Business Catalyst limitations simply goes on and on.

WordPress Custom Fields

It's Business Catalyst WebApps on steroids

With WordPress, the equivalent to WebApp structure and field options are limitless. For example, but not limited to:

  • You can create one-to-many WebApp item relationships with ease – with all children WebApp items retrieved within a single database call, making development easier – and page-load mush faster, with no AJAX calls!
  • The field type options are significantly more superior. You can, for example, create an oEmbed field into which you can copy and paste a YouTube video link … and actually play the video from withing the WordPress backend.
  • Create complex field groups made of an infinite number of fields each with a different type. For example, create an unlimited (or limited) number of images a that person can add to a WebApp item – with each image having a unique title and/or maybe a unique link to click through to. It’s pretty much impossible with Business Catalyst.
  • Conditional logic between fields is a vital ability for most applications. For example, if field “A” has a certain value then make field “B” visible and/or mandatory.

The list of WordPress abilities simply goes on and on.