WordPress engineering.
All the way down.

Custom theme development, child themes, ACF content systems, custom post types and purpose-built templates. We shape the architecture around your content and the people editing it.

Presentation belongs in the theme; durable business functionality belongs in a plugin. Clear data structures, WordPress hooks, sensible template boundaries and considered editorial controls make a site easier to extend long after launch.

For bespoke theme builds, we use BlankSlate as a minimal foundation and develop the design system, templates and interactions around the brief. It gives us control over what we add, while leaving the implementation and testing firmly our responsibility. Explore our technical guide to BlankSlate.

We work from detailed design files, PDFs, images, wireframes and early visual concepts. Where the design defines a detail, we reproduce it with pixel-perfect care. Where it leaves something open, we develop the responsive layouts, component states, interactions and content behaviour needed to make the website complete.

Our CSS expertise connects visual fidelity with maintainable code: shared design tokens, reusable components, a controlled cascade and fluid layouts. We work with your creative direction and discuss decisions that extend it. Keyboard access, semantic markup and reduced-motion behaviour are part of implementation.

We build custom WordPress plugins and extend existing ones when their default behaviour falls short. Membership rules, searchable directories, custom forms, API connections and editorial workflows are all part of that work.

Actions, filters and supported extension points let us customise behaviour without scattering edits through vendor files. Where deeper changes are necessary, we define the maintenance implications and test the upgrade path. AMTR’s Directories Pro and Ultimate Member customisations are a practical example of that depth.

We trace what a page loads, when it loads, what it executes and what makes the visitor wait. That investigation reaches from the browser’s main thread into WordPress hooks, database queries and server response time.

Conditional assets, dependency-aware dequeueing and deregistering, carefully split bundles, lean CSS and appropriate caching all have a role. The work is driven by measurements and the requirements of the actual site.

We work with JavaScript, webpack and the build process beneath the interface: entry points, code splitting, dynamic imports, shared dependencies, tree shaking and cache-friendly asset versioning.

A build pipeline should make delivery predictable. We inspect what reaches production, remove duplicated code, preserve the dependencies that matter and keep debugging practical. Sometimes a small native script is the strongest implementation; sometimes the project needs a more substantial application structure.

Inherited themes, conflicting plugins, a slow membership platform or an integration that needs specialist attention. We investigate the system and work through the engineering with a plan you can explain to your client.

For agencies and independent designers, we provide the development capability behind the creative work. Bring us in for a complete build, a defined technical problem or ongoing support. We respect your creative direction, your client relationship and the way your team works.

Engineering is our focus. When a project also needs design, SEO or copywriting, we can bring those disciplines together around a strong technical foundation.

That can mean developing an early visual direction, refining the content structure, writing clear service copy or improving crawlability and internal linking. Where an agency or designer already leads the creative work, we work within that direction and concentrate on implementation.